Celebrities often endorse or start businesses, but not all ventures are successful. Notable failures include Donald Trump's casino business, Justin Bieber's clothing line, Mariah Carey's beauty line, Gwyneth Paltrow's lifestyle brand, Lindsay Lohan's fashion line, Jessica Simpson's fashion line, Ivanka Trump's jewelry line, Kim Kardashian's video game, George Foreman's grilled cookies, and Shaquille O'Neal's food line. These examples show that celebrity endorsement or ownership doesn't guarantee success in the business world.
Notable Failures in Celebrity-Backed Businesses
Celebrities have been known to endorse or start various businesses, but not all of them have been successful. Here are some notable failures:
1. Donald Trump's Casino Business
- Trump Taj Mahal: Opened in 1990, it went bankrupt in 2004 and was eventually sold in 2017.
- Trump Plaza Hotel and Casino: It closed its doors in 2014 after going bankrupt.
- Trump Hotels & Casino Resorts: The company filed for bankruptcy protection in 2004 and again in 2009.
2. Justin Bieber's Clothing Line
- Someday Clothing: The line was discontinued due to poor sales and negative reviews.
3. Mariah Carey's Beauty Line
- Mariah Carey Beauty: The singer's foray into the beauty industry didn't fare well, with the line being discontinued after just one year.
4. Gwyneth Paltrow's Lifestyle Brand
- Goop: While it has gained a following, the brand has also faced criticism for promoting pseudoscientific health advice and expensive products.
5. Lindsay Lohan's Fashion Line
- 6126: The clothing line was short-lived, with poor sales and negative feedback from customers.
6. Jessica Simpson's Fashion Line
- Jessica Simpson Collection: Despite initial success, the brand faced declining sales and ultimately closed its brick-and-mortar stores.
7. Ivanka Trump's Fashion Line
- Ivanka Trump Fine Jewelry: The jewelry line was discontinued after facing boycotts due to political reasons.
8. Kim Kardashian's Video Game
- Hollywood: The game was pulled from stores after just two years due to low download numbers and negative reviews.
9. George Foreman's Grilled Cookies
- George Foreman Grilled Cookies: The cookie line was short-lived, with poor sales and negative feedback from customers.
10. Shaquille O'Neal's Food Line
- The Shaq Food Line: The basketball player's attempt at a food line failed to take off, with products being pulled from shelves due to poor sales.
While these failures may seem discouraging, it's important to note that many celebrities have had successful ventures as well. However, these examples serve as a reminder that celebrity endorsement or ownership does not guarantee success in the business world.