What is iterative thinking
You can search it. There is a mobile Internet thinking term called iterative thinking. Iteration is fast iteration.
For example, apple wants 3GS, then 4, then 4S, then 5, 5S, and then 6, right! This is done iteratively. Xiaomi is the same. It has launched Xiaomi series. Keep running and optimizing, right. Therefore, this is a fast iterative thinking.
We can't calculate all the risks completely. What we can only do is to see that the previous step can be taken, and then look at the next step immediately. We can use the method of rapid iteration, rapid trial and error and rapid modification, and then run in small steps and do it before going back and forth. Instead of thinking about the whole road from the beginning, marketing is originally an uncertain method to face the uncertain world in this process.
Iterative thinking of Internet
Think small and innovate quickly, that is to say, the iterative process of a product that is practical for any product, because we all know that martial arts in the world can only be broken quickly. The first version of any product from the beginning has its own shortcomings. Only by constantly improving and perfecting its own products will it not be eliminated.
The competition in Internet marketing is the cruelest among all industries. Any Internet company that is developing or surviving not only has the spirit of working hard, but also has Duan Yu's Lingbo micro step, because the Internet is an era of fast fish eating slow fish, rather than playing fish and eating small fish. Remember that such a saying spread on the Internet last year, which can also make itself tired and do not let its competitors have orders, More firmly believe in the truth that martial arts in the world are fast and unbreakable.
Lei Jun, the founder of Xiaomi, once said the seven word formula for Xiaomi: the last key is fast. At the same time, I also firmly believe that "the only martial arts in the world is fast, not broken". Because sometimes, fast is a kind of power. When it is fast, it can cover up many problems. For example, when you do software, when a few users find problems, you have updated it, then it will not affect all your users.
When enterprises are developing rapidly, they can often minimize the risks they face. When you slow down, all the problems are exposed. Therefore, how to speed up under the condition of ensuring safety is the most critical issue for all enterprises.
So what is iterative thinking? I believe many people have learned from the above.
In fact, just like QQ update, each updated version is an iteration. In traditional enterprises, the R & D and upgrading of products is also an iteration. Only in the Internet environment, iteration is not limited to product development, but also a way of thinking. In this way, both Internet entrepreneurs and CEOs of traditional enterprises need to understand the essence of iterative thinking.
Having said so much, does it have anything to do with our marketing? If you don't see iterative thinking, I think you are different from me. Internet marketing has experienced changes in several times, from TV media era, traditional Internet, Web 2.0, SNS era to mobile Internet. Which is not changing? Isn't the marketing one upgrading?
The way we get information is to watch news on TV. Later, we go to the portal to watch news. Later, in the blog era, cultural celebrities, grass-roots heroes and codeword teenagers surge, enriching our information, and then transition to the current era of we media.
Because we desire reality, we evolve with the real information and the evolution of the Internet.