People who eat melons will never be lonely, and surfing the Internet will never be afraid of mediocrity. The rapid development of technology intentionally or unintentionally puts on the cloak of truth for "lies", such as the proliferation of social media fake news, video black technology deepfake and so on, which makes the original colorful Internet world more confusing. The following is a collection of reasons I collected for you. Let's have a look!
Praise ≠ like, loud ≠ self-confidence. The inner drama of this session of netizens is really complex
Text: Tencent media
Heart button is not like
"Why do I send selfie for 23 minutes and only get 30 likes? I've really passed out in my circle of friends." A netizen sighed on his microblog.
No one doesn't like being praised. After posting a content that we thought was interesting, we sat in front of the keyboard and waited for one like reminder after another to be pushed to our screen, just like a mother who had just given birth, hoping that the whole world could treat the newborn child gently.
We all know that dopamine is at work. Like cocaine, it stimulates our nerves, induces an emotional tsunami, feels the virtual love and joy fed back to us by the virtual world, and hugs the happy elves around us.
But when we go to another screen and become readers who decide to like, what are our real thoughts? Is it a literal compliment? Is it the love represented by the shape of love? Is it the encouragement of thumb? This seems to be one reason, but not the only reason.
Like is the common currency of the 21st century online world, just like the US dollar in the real world. The only difference is that in the online world, like (currency) is endless and unlimited. In the praise economy, each of us is a dream billionaire. The behavior of praise is not only a reward for consumption, but also a generous donation.
At the beginning, we haven't been able to adapt to the operation rules of the new Internet world. We are very stingy about the use of praise currency. We give a cautious praise under consideration. At that time, a science and technology reporter in San Francisco was independent all over the world. He was famous in the circle for "praising no time difference, no reason and no difference". "My love is a bit rampant," he said in an interview with medium. At this point in time, this kind of uncontrollability is precisely the mainstream now, just like the rapid expansion of inflation.
For this reason, if a person does not praise in time, his behavior may be over interpreted as indifference and disapproval. In order to reduce unprovoked speculation among friends and eliminate excessive analysis of you by others, readers should generously distribute the praise currency in their hands and click the praise button "indiscriminately".
In a sense, praising is like exchanging gifts. I hope others can praise me at the same time. Mashable reporter Chris Taylor said, "if my mother sent ten ins and I didn't like any of them, I'll wait to receive her call. Because I can't refuse to accept the praise he gave me for each INS, so I can't get rid of the obligation to give her a praise."
All of the above are small-scale praise. Sometimes, the audience will encounter content with huge praise, such as a comprehensive and pertinent political crisis analysis article. In the face of thousands of likes, the likes we hold in our hands seem like a drop in the bucket. At this time, we will turn to the comment and forwarding area to accumulate some capital for those remarks you agree with and you think are undervalued. Readers' praise is not simply approval. It is more like saving energy for these remarks and helping them win in the ranking struggle in the comment area, just like the operation of fans controlling comments.
Sometimes, like is just to make the information flow more personalized. As we all know, algorithms "control" our social media. For example, Facebook, instagram and microblog use algorithms to adjust the order of information flow, not the chronological order. In order to make the information flow as we like as much as possible, the audience also needs to make some efforts: the more content that likes someone, the higher the frequency of the same person and similar content.
In the face of the inflation of the praise economy, the solution given by Canadian writer Elan Morgan is "I'm not suggesting that you quit social media directly. It's too radical. I think it would be better to weaken the praise button and stop liking." Although you will be out of tune with the world if you don't like it any more, you will gain an ancient thumb in the coming "era of no praise".
Talking loudly is not necessarily a sign of confidence
"Quan you is a rotten film!" "Zhang Ruoyun and Tang Yixin are synonymous with love!" "Do this with me every day to change your life!" Almost every day, we can see a similar, tough expression, a steady stream, threatening and irrefutable. But is that the truth?
In fact, with the continuous development of the Internet, netizens have slowly lost the humble prefix of "IMO" (in my opinion), and are used to expressing their opinions with overwhelming confidence. Even readers believe these words without thinking, even if there is no factual basis behind these words. This is because "emotional certainty is often associated with the persuasiveness of a point of view, whether the point of view is internal and subjective, such as what is your favorite movie, or objective and verifiable, such as whether the earth is round or not." Said zakary tormala, a professor of social psychology at Stanford University.
Social psychologist Ellen Langer also did a classic study in 1978, which shows that the expression of one sentence has a great impact on people's understanding. For example, politicians such as trump often use deterministic arguments such as "believe me" and "I will do it" rather than consultative tones such as "I think" and "I try". Taking the new york times as the corpus, politicians use "I know" twice as often as "I think", five times as "I believe" and 20 times as often as "I feel".
In other words, the unwarranted sense of confidence behind a sentence can be all the reasons for its credibility. But where does confidence come from?
Confidence is full of nonsense because it makes us satisfied, and this is the emotion that human beings pursue unremittingly. Content forwarding, comments and likes are dopamine rewards for the original Po owner. Under this kind of training, we naturally think that self-confidence helps us obtain the amount of interaction and pleasant feeling.
In the "post professional era", self-confidence is like a voice. The higher the voice, the more credible it sounds. "If we know little about a topic, there is a natural tendency: people with confidence are right," tormala said After shaping themselves into authority with a loud voice, everyone can harvest traffic and praise. As make complaints about Isaac Asimov Tucao, "my ignorance is as strong as mine."
To survive in this era, we need to establish a principle and make our own judgment in the tradition of three people becoming tigers. Confidence is not equal to correctness. Just because someone confidently expresses some views, we can't be sure that this person knows what he is saying, let alone that what he is saying must be right. Our judgment should be based on reliable sources, not "he / she said". Please always remember, "maybe this is the case, but they are not me. I want to find the truth myself."
"I" on the Internet is not me
"Do you wear a mask on the Internet?" Not surprisingly, it may be difficult for us to find another real ourselves in the anonymous territory of the Internet, such as "reading" an article that we haven't read at all, refining a photo that no one can recognize, and packaging some experiences we haven't experienced. We lie here more or less and go through fire and water for the word "human design". The biggest lie said by the Internet is that we shape ourselves.
Sometimes we lie just to meet the requirements of this new world, or to cross some thresholds, such as age. According to a survey conducted by the advertising standards authority in 2013, 83% of children aged 11-15 have registered at least one social media account with a false age. A recent survey found that 61% of children in the UK have their own social media accounts at the age of 12. This kind of lie is like a minor forging an ID card in order to buy alcohol. But the difference is that the falsification of age has the support of parents.
According to the UK survey in 2017, 60% of parents support their children to register for social media by making up their age. Some people may not understand that since they have the support of their parents, what is the crime of lying to this extent? If we were taught when we first came into contact with social media, and if lying can get me where I want to go, this method is desirable, then our lies will continue to arise and ferment in this field.
We may lie about our weight Com surveyed the weight data of 80 users and found that they tend to falsely report their weight; We may lie on the mark of reading books just to make our image smarter; We may lie while browsing the news just to have a chat with others. Slowly, these seemingly insignificant lies will erode the most basic truth and sincerity. We will get used to hiding our truth and prevaricating other people's irrelevant interactions with unimportant daily life.
Sometimes we lie driven by dopamine. When the interaction of the content of a topic is particularly high, we will repeatedly publish the relevant content of the topic; When someone is especially popular, we will unconsciously pull ourselves in that direction. In the blog attention of screwing up again and again, we frame groups one after another with fences and seek simple words to define our categories one after another.
However, these simple and neat distinctions ignore the rough and strange edges we have as individuals. The performance of the group is always single, and we give ourselves a fixed stereotype in the group. Mashable reporter Morgan sung said, "I found that many second-generation Americans are trying to integrate their parents' culture into their lives. However, they will simply equate the identity of Asians with liking Boba, but I don't like it. I think it's strange."
Perhaps this is the inevitable development of the Internet, just as MP3 will omit some details to compress music into a size that can be transmitted quickly. The Internet is trying to compress human culture into a media form based on text, photos, audio and video, but it lacks details and pushes away both ends. It is precisely because of the ubiquitous opinion disputes in social media and news content that we have to seek shelter from similar groups.
For one reason or another, another I was born on the Internet, or like a duck to water, or living in poverty, but life is just an illusion, this is just a lie of the Internet.