This is the most basic question in the interview. It seems very simple, but it's not easy to answer. Let's take a look at the interview and ask why we chose our company. Welcome to check it!
Why did you choose our company
@Linniu
1. If the company is better, first say how the company has advantages and competitiveness, and hope to work in a large company. If the company is relatively small, you can talk about the characteristics of the company, say you like it very much, and establish a relationship first in terms of interest.
2. Then say that you are suitable for the company. You can talk about the corporate culture, or the matching between the job position and your major, ability and interest. This is an explanation on the suitability.
@Small posture
A. I think joining your company is a good learning opportunity for me. I hope to learn and grow here and master more professional knowledge.
B. Because your company is a well-known enterprise, salary, welfare and corporate culture attract me very much. I look forward to this kind of company and hope to have the opportunity to work with you.
C. I am optimistic about the prospect of this industry. As a leader in the industry, I appreciate your company's corporate culture. At the same time, I like this job very much and think it is very suitable for me. I believe I can do well.
@Agulin
1. The interviewer tries to understand your motivation, desire and attitude towards the job.
2. It is suggested to answer from three perspectives: industry, enterprise and post.
@Shanshan
From the perspective of corporate culture, it's better to talk about the past. Of course, if you understand the rules and regulations of their company and are relatively perfect, you can also talk about it from this perspective, but it's best not to mention high wages and benefits, which will make HR feel that it is always focusing on treatment rather than personal development.
Why did you choose our company
Not long ago, Lin Dong participated in two interviews, but both failed. He felt very suitable for the position he applied for and had a good conversation with the interviewer. He couldn't find the root cause of rejection, so he complained to me.
After asking carefully, I learned that the HR of the two companies were asking the same question during the interview - "why did you choose to apply for our company?"
For the first time, he replied, "I am very optimistic about your company. For me, I will get more room to play here."
The second time, he thought to himself whether the last time was too rigid, so he answered easily: "since you sent an invitation, I will come naturally."
In this way, Lin Dong personally ruined two job opportunities with two seemingly harmless answers.
Answer like this for a second and screw up your interview
During the interview, more than 90% of the interviewers will ask you this question - "why choose our company", but many people don't think so. They blurt out a reason and don't know it after being rejected.
Interview communication needs to pay attention to the art of speaking. Please never say this:
1. "After receiving the invitation from HR, I came about."
Pretending to be relaxed won't make you stand out. It will only make HR lose interest quickly, feel that the candidate doesn't know what to say, and their precious time is being wasted.
2. "I heard that your company has good benefits."
An interview is like a blind date. Imagine that when one party asks "why do you think I'm suitable" and the other party answers "because your family conditions are superior", the scene must be embarrassing and the atmosphere is not right. Naturally, they can't attract each other. Enterprises are always eager for employees who can create value for them, not LOHAS who focus on enjoying welfare benefits.
3. "Joining your company is my dream!"
The seemingly passionate script actually implies many problems. Without joining the enterprise, blindly praising and expressing loyalty will only aggravate the pressure of dialogue, and even leave the interviewer with the bad impression of "frivolous words" and "false emptiness".
4. "For money."
Everyone who takes part in work is eager to get corresponding or higher salary in addition to improving the social attribute of human beings. It's not shameful to talk about money in an interview, but it's very undesirable to talk about utilitarian demands beyond the work itself.
In the on-the-job variety "exciting offer", he Jiong said: "the way of speaking can't go straight to the purpose. It needs temperature to communicate with people." The above answer, of course, is "the truth", but it can not effectively explain the questions raised by the interviewer, and naturally will not become a stepping stone for candidates to enter the new workplace.
What exactly does HR want to know about "why choose our company"?
If you want to know the answer, you should first think and stand on the position of HR.
1. Learn your motivation for job hunting
What the interviewer needs to know is "what do you work for", which can be used as a basis for extended judgment in other directions. For example, some job seekers have practical needs at this stage and only serve high salaries; Some are caused by interest, strengthen their love, and complete the realization and improvement of self-worth.
2. Judge how well you match the position
From this perspective, the questions can be divided into the following concrete questions:
What is your understanding of the work content of this position? What can you do and whether you are competent? Do you have a certain understanding of the company's product advantages, corporate culture and market prospects? Have you made sufficient and careful preparations for the interview?
These are the hidden questions behind "why did you choose our company", which is the core part of the interview. During the conversation, the other party will even examine your language expression, perspective, comprehensiveness of handling work, etc.
3. Examine your career stability
There are two directions here: job stability and emotional stability.
Job stability: HR needs to filter out those who only use the company as a springboard rather than really love through the interview. Job hopping is not inevitable, but if it is too frequent, it must be judged as "unclear workplace and self positioning" by the interviewer in front of you, and naturally dare not throw an olive branch at you.
Emotional stability. As we all know, emotional stability is a person's highest accomplishment. The same is true in the workplace. A person who can't control his emotions is not enough to convince the interviewer that you can handle workplace conflicts with ease, which also proves one point from the side - you are not good enough.
This is also the reason why HR suddenly asked you "why you chose us", "what do you want to ask me", and even more tricky questions in the middle and late stages of the interview, when it was clear that the dialogue atmosphere was harmonious and the candidate felt that success was in sight. This is an interview stress test.
Sometimes it's not through observing the emotional quotient of the candidate, but through observing the content of the interview that the candidate is not suitable for the team. Usually, the more important the position, the more careful it will be to consider this point.
When HR asks "why choose our company", how to answer?
1. Take the opportunity to fully reveal your understanding
After clarifying the purpose of HR, you don't have to detour and show your understanding of the position and the company directly. Do not rigidly reprint Baidu Encyclopedia materials and data. After all, HR can see through your intention at a glance.
If you want to be sincere and answer like a stream, it requires candidates to do their homework. For example, browse the company's official website and enterprise number to understand the latest trends in an all-round way. You can also express your own views on the company's market conditions, compare the advantages and disadvantages of competitors, and the future development trend of the industry.
2. Never give priority to "I"
In the interview experience, we often hear a saying that "although I'm not good at it, I can learn it". It seems modest, but it's actually "timid". The workplace is not a cram school, but a place for results and efficiency. Being modest and studious is certainly a good attitude, but most interviewers hope that you have made up for your shortcomings and can be directly used by the company.
Similarly, "I want to show my strength here" and "I think your company is very good" should not appear frequently. Please always remind yourself that you are choosing an enterprise and the other party is also choosing you. It is impossible to achieve two-way recognition by always emphasizing the benefits that the enterprise can bring to personal growth and ignoring the other party's employment needs.
3. Express "love" for the company
So, the company is really suitable for my career development plan. How to express it? You can boast, but you should pay attention to methods and don't flatter too much. If you can combine your own advantages, empathize with each other, and let HR understand that you love the company deeply and concretely, it is a better way. For example, you apply to an electronic enterprise:
General answer: "your company is a leader in the industry and has a very high popularity."
A better answer: "I have a strong sense of identity with your company. From small to large, computers use this brand. Out of learning psychology, I have also read through Mr. _'s biography and business books... Which shocked me deeply. At the same time, Mr. _'s" shoeboard theory "of cultivating talents is very interesting, and I also agree with it very much. I think it is because of this that your employees have a strong ability to" open branches and spread leaves ". At the same time, as a consumer and user, I also have some understanding of the product... "
The company's honor and reputation, the workplace charm of key leaders, the advantages and disadvantages of products or services, and the company's values are all good options that can be integrated into the answer.
So when HR asks "why did you choose our company", how should you answer?
My suggestion is: first, clearly express your work enthusiasm and let HR understand that you are not only profit seeking; Combined with the post responsibilities, list the past work experience, express the excellence of your ability and how to carry out the work if employed; Finally, it shows the degree of fit between values and corporate culture and the development direction of the company.
Let the interviewer understand that "I really come for you", so as to impress the interviewer sitting opposite you and win the final victory of the job search "battle".
Why did you choose our company
As an interviewer, although I'm not HR, I like to ask this question, and often I won't ask it directly. I'll ask the candidate in a different way. There are two reasons: look at your interest in our company and your sincerity in applying for a job; I don't know what to ask.
This question actually means "why do you like me" and "where do I attract you most" when they are in love. It seems not difficult to answer, but it is a proposition that has baffled countless people.
If you don't prepare in advance, you will only mechanically repeat the clich é of "big reputation, high popularity and big platform" (you won't see us if you're not famous?), These blurted out answers will cause you to miss your favorite offer.
? In fact, all the questions in the test are to judge the matching degree between you and the position. For such questions, there are usually the following?? Variants:
Why did you choose to apply for our company?
Why did you choose our department_ Post?
Why did you suddenly choose our field / industry?
Do you know our daily work?
Through what aspects?
Why should I choose you?
What I've heard of? Wrong answer: (please never say that)
1) "I am very optimistic about the future of your company. This work will give me more room for development."
Well, our company is here to train you? After giving you a lot of room for development, you're going to change jobs, right.
2) "You have a good salary / what do you say about your appearance? / your _ benefits are good / what do you do for your account?"
ha-ha! If when one party asks "why do you think I'm suitable for you" and the other party answers "because your family has money", do you think it's possible for this love to continue? Enterprises need employees who can create value, not just those who enjoy high salaries.
3) "Received the notice of trial, I'll come."
Perfunctory me! You have made me lose interest. My precious time is being wasted.
4) "Your _ products are really good? B, I want to learn and succeed."
Throw away your student thinking, okay? This is a company, a place for business activities. Why should I teach you. The workplace is not a cram school, but a place for results and efficiency. Most interviewers want you to make up for your shortcomings before the interview and can be directly used by the company.
5) "In order to change my job in Tencent / A's _ department in the future, I want to come to you for experience first."
Children, please learn to respect each other! You don't have a chance to come to our company. Do you need me to push it for you??
6) "You have a good reputation and beautiful products. I admire dau. I really like you so much, so I'll try."
Well, I'm very moved, but too much flattery makes me think you're a fake empty person. And always emphasize what benefits the enterprise can bring to personal growth, while ignoring the employment requirements of the post, it is difficult to get the favor of the interviewer.
7) "I don't have another chance now. What are you doing? I'm coming."
Oh, that means you're too weak. Then we don't want you either.
8) "The _ company bullied me in the past / it's rubbish. You're good. I want to come and have a look."
Don't say anything negative, even if it comes to your former employer, otherwise I will think you will say the same about us when you go to a new company in the future.
Generally speaking, the interviewer asks this question to measure the applicant's interest and understanding of the company: how well do you understand the work content of the position? Are you competent? Do you have a certain understanding of the company's market prospects? These are the core parts behind "why did you choose our company".
So when answering this question, you have to show that you are? I have investigated the company before the trial and can prove that?? Perfect for this job? You should even show your career plan for the next few years to prove why you came to our company___ Job interview.
During the conversation, the interviewer will even examine your language expression, perspective, body movement and speed to judge whether your idea is true.
How to prepare / answer: (adopt the matching principle and say what the other party wants to hear)
1) Be prepared and understand the company.
? What is important is to?? Three views / career? Standard / piece? The plan matches the company's mission, values and vision.
Please fully understand the company before the interview and use the following channels to obtain the company information:
Browse the official website to understand the company's recent major events, main products, market evaluation, enterprise annual report and leader's speech, and clarify the company's market environment, industry scale, organizational structure and corporate culture.
Check the company's LinkedIn page to understand the relevant information of the company and even the relevant information of recruiters;
The latest news and media reports of the company clarify the company's recent and future development goals and development direction;
Check out WeChat's official account, micro-blog account, Facebook, Twitter and other social media websites, so as to understand the company's employees, customers or users' evaluation of the company.
Ask people in the circle of friends who work in the company to understand the situation, and directly ask the requirements and precautions of the company's general recruitment staff before the interview.
When you finish the above preparation and encounter this problem in the interview, you can talk to the interviewer about your understanding of the company from the aspects of company strategy, product positioning and cultural characteristics (don't just recite slogans).
If what you say is reasonable, I believe it can add points to your interview. Bosses tend to hire people who are close to their own style.
2) Think about how you can contribute to the company? value
When answering, don't only focus on how the company can help you, but also emphasize how you can provide support for the company? Value.
Just like when we fall in love, we blindly say to each other, "after catching up with you, I will get __, I will be _ happy." What do you think the other half would think? TA will think: with me, is to help you improve your happiness? Then pull you black.
So we must add your own factors when answering questions. What can you bring to the company? What is your unique value? Can you be qualified for this job and even help the company develop? Therefore, when answering, you should connect your past experience with the target position, emphasize what specific contribution you can bring to the company, and finally prove that you are very suitable for this job and can bring benefits to the company___ Value.
If you have a certain understanding of the company's business, this part is not difficult to answer.
3) Appropriate combination?? Career planning
I've seen countless people in an interview who don't know how their career is going, either without planning or unclear. This is also the fundamental reason why they can't answer "why did you choose our company".
You need to think clearly before the interview: what are your plans for the next three years and five years, and what do you want to do in the future__ What achievements have been made in this field? Is this achievement related to the target position? Can you do it in your target position? Believe me, a clear answer will impress the interviewer.
PS: don't just say: I hope for the future_ As a supervisor in_ Served as director in; If you answer this way, some grumpy interviewers may have met you in the first place. Be specific_ How will you work, what certificates will you take and what will you undertake during the year_ What do you want to undertake and what kind of person do you want to be in the future.
4) It is suggested to start from three aspects:?? answer
From the industry macro / company level, combined with your career goals, talk about how you fit with this enterprise and where this enterprise attracts you;
From professional / past work / internship / entrepreneurial experience, answer what strengths, abilities and unique skills you have___ Job / company requirements / industry requirements;
Emphasize the differences between you and other candidates in terms of personality and three outlooks, and tell the interviewer that you are the most suitable employee for this position.
The company generally talks about four "consistencies" in recruitment: the specialty / education is consistent with the post requirements, the three concepts seem to be consistent with the company's values, there is no big gap between the ability and the post requirements, and the salary meets the company's requirements. So before the interview, don't let go of thinking about your omissions, do more homework before the interview, develop your strengths and avoid your weaknesses during the interview, and logically explain your ideas, so as to better obtain your favorite opportunities.