The "Double Twelve" activity is also named after major e-commerce companies, referred to as "Double Twelve" or Taobao double twelve, Jingdong double twelve and Suning Tesco double twelve. I sorted out why double 12 is the shopping festival_ The origin of double twelve, I hope it can help you.
Why is double twelve a shopping festival
Taobao was not satisfied with the double 11 event, so it tried to make the festival again and continued to launch the "online shopping feast" on the double 12 in 2011. On December 12, 2012, it was called "century love day" by netizens. Taobao specially launched the "catch me" mobile client function, accompanied by red envelopes and store coupons, to attract the participation of users. If the "double 11" focuses on numbers, "double 12" focuses on stories, "discount" is only the plank road built by Taobao, and o2o is the dark crossing of Taobao, which is the future of e-commerce.
The "Double Twelve" activity is also named after major e-commerce companies, referred to as "Double Twelve" or Taobao double twelve, Jingdong double twelve and Suning Tesco double twelve. During the "double 12" event, major e-commerce companies will have various promotional means to promote sales, such as cash red envelopes, 50% discount package mail, free lottery, etc.
"Double 12" is not a shopping festival
A turning point in history
On December 12, 1936, Zhang Xueliang, the leader of the Northeast Army, who was then the Deputy commander-in-chief of the northwest bandit suppression, and Yang Hucheng, the leader of the northwest army, who was then the commander-in-chief of the 17th route of the National Revolutionary Army, launched "military advice" in Xi'an, China, forcing Chiang Kai Shek to resist Japan, also known as the double 12 incident. In 1935, the Communist Party of China issued the "August 1 declaration" and put forward the proposition of the Anti Japanese national united front. Zhang and Yang urged Chiang Kai Shek to unite with the Communist Party to resist Japan, but Chiang refused. The two patriotic generals resolutely decided to carry out military advice. The incident played an important historical role in promoting the Kuomintang and the Communist Party to cooperate again and unite against Japan.
In 1936, Japanese imperialism continued to expand its aggression against China. Chiang Kai Shek insisted on the policy of no resistance and continued the civil war. The Northeast Army led by Zhang Xueliang and the 17th Route Army led by Yang Hucheng were transferred by Jiang to Shaanxi and Gansu to attack the Chinese workers' and peasants' Red Army.
Influenced by the Anti Japanese national united front policy of the Communist Party of China and the people's Anti Japanese movement, Zhang and Yang realized a truce with the Red Army and asked Chiang Kai Shek to unite the Communist Party against Japan. Chiang not only refused Zhang and Yang's request, but also mobilized his own troops to the Henan Shaanxi border to oppress Zhang and yang to continue attacking the Red Army.
On February 4, Chiang Kai Shek flew to Xi'an to supervise the war. On the 7th, Zhang Xueliang went to HuaQingChi in Lintong to "remonstrate bitterly" with Jiang, requesting "stop the civil war and resist Japan unanimously". Jiang refused, and Jiang insisted on not changing the policy of "suppressing the Communist Party". On the 9th, Zhang told the students who were demonstrating that they would answer their patriotic demands with facts within a week.
On the 12th, Zhang Xueliang and Yang Hucheng launched the Xi'an Incident, detained Chiang Kai Shek and imprisoned more than 10 people, including Chen Cheng, in HuaQingChi; It announced the cancellation of the "Northwest bandit suppression headquarters" and the establishment of the northwest provisional Military Commission of the Anti Japanese coalition army. Zhang Xueliang and Yang Hucheng served as chairmen and vice chairmen. They also sent a telegram to the whole country and proposed to reorganize the Nanjing government, stop the civil war, jointly resist Japan and implement democratic politics.
On the 16th, the Nanjing government ordered a crusade against Zhang and Yang and made Ying Qin the commander-in-chief. Pro Japanese factions Wang Jingwei and he Yingqin tried to take the opportunity to expand the situation, seize Chiang Kai Shek's ruling power and further compromise with Japan.
Proceeding from the national interests, the CPC Central Committee sent representatives Zhou Enlai and Ye Jianying to Xi'an to mediate at the request of Zhang Xueliang and Yang Hucheng. After arriving in Xi'an on the 16th, Zhou Enlai did all kinds of work and proposed to release Chiang as long as he promised to resist Japan. On the 15th and 19th, the Kuomintang government in Nanjing was informed by telegram to urge it to accept Zhang and Yang's proposal and settle it peacefully.
On the 22nd, Song Meiling and Song Ziwen flew to Xi'an to negotiate with duanna, an Australian adviser to Chiang Kai Shek. Through the efforts of Zhou Enlai and others and the struggle of the people of the whole country, on the 24th, Chiang Kai Shek was forced to accept the conditions of armistice and peace, alliance with the Communist Party to resist Japan and release political prisoners.
On the 25th, Chiang Kai Shek was released and returned to Nanjing accompanied by Zhang Xueliang. The "Xi'an Incident" was resolved peacefully. After Chiang Kai Shek flew back to Nanjing, he immediately detained Zhang Xueliang.
The Xi'an Incident and its peaceful settlement occupy an important historical position in China's social development and have played an irreplaceable role in China's social development. Its occurrence and peaceful settlement have basically ended the ten-year civil war, started the second cooperation between the Kuomintang and the Communist Party and a new stage of unanimous resistance against Japan, contributed to the establishment of the Anti Japanese national united front, greatly encouraged the Chinese people's Anti Japanese enthusiasm, laid the foundation for the national anti Japanese war, became the turning point from the domestic war to the Anti Japanese national war, and became the hub of the transformation of the current situation.
Throughout the ages, many people with lofty ideals have a strong thought of worrying about the country and the people, just like General Zhang Xueliang and General Yang Hucheng in the "Xi'an Incident". They continue to die. Today, China has entered a period of peaceful development, but the feeling of patriotism can still be reflected through little things.