How do Chinese consumers typically celebrate Double 11 Shopping Carnival ?

The Double 11 Shopping Carnival, also known as Singles' Day, is the world's largest online and offline shopping day. It originated in China and is celebrated on November 11th each year. Chinese consumers typically celebrate this event by engaging in various activities and shopping sprees such as adding items to their wishlist, setting budgets, following their favorite brands, shopping online, participating in flash sales, watching live streams, shopping offline, sharing their experience, exchanging or returning items, and planning for next year's event.
How do Chinese consumers typically celebrate Double 11 Shopping Carnival

How Chinese Consumers Typically Celebrate Double 11 Shopping Carnival

The Double 11 Shopping Carnival, also known as Singles' Day, is the world's largest online and offline shopping day. It originated in China and is celebrated on November 11th each year. Chinese consumers typically celebrate this event by engaging in various activities and shopping sprees. Here are some ways they do so:

Preparation Before the Event

Before the actual day, consumers start preparing for the event by:

  • Adding items to their wishlist: They browse through different online platforms like Taobao, Tmall, JD.com, etc., to add items they want to purchase to their wishlist.
  • Setting budgets: They decide on how much they want to spend during the carnival to avoid overspending.
  • Following their favorite brands: They keep an eye on their favorite brands' social media pages or websites to get updates on discounts and promotions.

On the Day of the Event

On the day of the event, consumers engage in various activities such as:

  • Shopping Online: The majority of consumers participate in online shopping by visiting e-commerce platforms like Alibaba's Taobao and Tmall, JD.com, Pinduoduo, etc. They make use of discounts and promotions offered by these platforms to purchase goods at lower prices.
  • Participating in Flash Sales: Many consumers participate in flash sales where products are sold at heavily discounted rates for a limited time. These sales attract a lot of attention from consumers looking for bargains.
  • Watching Live Streams: Some consumers watch live streams hosted by celebrities or influencers promoting products and offering exclusive discounts. This has become increasingly popular in recent years.
  • Shopping Offline: Although the focus is mainly on online shopping, some consumers also visit physical stores to take advantage of discounts and promotions offered there.

After the Event

After the event, consumers engage in activities such as:

  • Sharing Their Experience: They share their experiences with friends and family through social media platforms like WeChat, Weibo, Douyin (TikTok), etc. They discuss what they bought, how much they saved, and any issues they encountered during the process.
  • Exchanging or Returning Items: If they are not satisfied with their purchases, they may exchange or return them according to the policies set by the retailers.
  • Planning for Next Year's Event: Some consumers start planning for next year's event immediately after this year's event ends. They look out for trends, new products, and upcoming brands to add to their wishlist for next year's carnival.