After experiencing the strongest cold storm in the history of last year, the domestic automobile market still shows no sign of improvement. The reason for this result is that the demand side continues to be depressed, and the post-90s who have gradually become the main force of consumption do not have much enthusiasm for buying a car.
Reasons why the post-90s are unwilling to buy a car
Looking at the current car market, car prices are constantly falling. For consumers, buying a car is as simple as buying a refrigerator and TV. Especially after the third wave of large-scale price reduction frenzy in 2019, lower and lower car prices can obviously enable more people to afford cars. However, in the face of such temptation, the purchase desire of the post-90s has not been stimulated at all. As for the reasons for the decline of post-90s car purchase demand:
1. First of all, the population of the post-90s is 48 million less than that of the post-80s, while the population of the post-00s is 12 million less than that of the post-90s. In other words, the main force of car purchase is also gradually decreasing.
2. The post-90s, who have basically reached the marriageable age, are overwhelmed by high house prices, and even many people have to reduce their quality of life, let alone buy a car.
3. According to a survey data of Tencent, the savings of the post-00s are twice that of the post-90s, which is not because the post-90s have low salary, but because of the consumption habits of most post-90s. In order to pursue the quality of life, they are often more keen on "spending first", and the result is that the first thing after paying their wages is to pay back their credit cards, spend money, borrow money... Where can they have more money to buy cars.
4. The post-90s can better understand the true meaning of the saying "it is easier to buy a car than to maintain a car". After all, buying a car is not a one-time consumption. After buying a car, such as parking space, insurance, fuel, maintenance and maintenance... All of them are essential car consumption. For example, if you buy a 100000 class car, you may need about 200000 parking spaces alone, not to mention insurance, fuel, etc., which are essential consumer items. Therefore, even if the car price is reduced, it will not be so easy for the post-90s to face the subsequent high consumption caused by cars.
5. The most important thing is that cars do not maintain their value like houses. On the contrary, due to the decline of car prices, the maintenance rate of cars is getting lower and lower. Moreover, for the post-90s who prefer to show their personality, the 10000 or 200000 class cars do not have the show off attribute at all, let alone show their personality. Of course, although many luxury cars have these attributes, how can luxury cars be the gas that everyone can consume?
Living status of post-90s
1. Mingming is only in his 20s, but he has played many roles
Although they are only in their 20s, people in the early 1990s have begun to run for three years. Many people have been married and have children. They are hampered by daily necessities, the crying of children in the middle of the night and the disturbing of family chores. Where can we have the energy to read more books? Every day we should think about how to work, how to take care of children and how to
Although he is only in his 20s, he plays many roles. At different times, places and roles, we should always consider which role is more important, do the important first, and gradually forget to do the unimportant. Eh? How do you feel that your memory is not as good as before.
2. I can't afford to sleep for a long time on weekends. If my bedroom has been occupied for a long time, I'll go to the living room to relax
It is said that from 9 to 5, how many hours do you really work like this? If you work like this, I'm afraid the salary will not be too high. Regardless of urban and rural areas, it is difficult for civil servants to do such work. Therefore, the usual work is really tired.
It's not that I don't want to get up early. It's not easy for me to relax at the weekend. There's no worry about work, no boss's monitoring, and no nagging from colleagues. Some people think we all go to hi until midnight on weekends. In fact, you are wrong. We just brush with our mobile phone until midnight. What we brush is not knowledge, but loneliness. In fact, we are also sleepy, but I don't want to sleep. Maybe I cherish and miss the hard won weekend. Because I've been working overtime for weeks. Stop talking and keep hi.
3. The school didn't take off the bill. Now it's more difficult to rely on yourself
We found that in the first tier cities, there are more and more single people. It's not that they want to be single, it's just that it's too difficult to meet someone with the same track as themselves. In life, everyone has his own way of life. No one is willing to interfere with others, let alone force others into his own life. The more he grows up, the more lonely he becomes. Gradually, get used to a person's life, gradually the grade is getting bigger and bigger, and gradually want to live alone more and more.
In this way, you get old when you walk. In this way, the nagging of urging marriage at home becomes a sigh. In this way, you hold your own hand and envy others. In this way, a person watching the sunset by the stream, gradually getting used to his current life state, comforting himself that "in fact, a person's life is also very good", thinking that tears flow down unconsciously.
4. Less and less energy to meet new friends
I feel like I have many friends, but none of them can talk to each other. Every time you want to chat with someone, turn on the mobile phone, slide the address book from the top to the bottom, finally turn off the mobile phone, and then sleep with your head covered. Only sleep can solve everything. If you don't talk, you'll talk more hypocritical and talk less. You don't feel free. It's better to sleep. In this way, you can keep your secret.
Looking back on the past, we found that most of our friends were pre college. They are all classmates or alumni. They will always want to take part in school activities and make friends with all kinds of strangers, thinking that it will be helpful to society. This is the so-called contacts. As a result, after graduating from college for many years, they found that their classmates and even roommates don't know what to do, not to mention others. Suddenly tired, do not want to socialize, do not want to do useless social, do not want to spend energy to meet some new friends. Chat has become more and more simple. The whole process is an expression package. Whether you can become a friend depends on whether the expression package is on the same channel.
5. Rush to the bus every day and calculate that it's time to charge the card again
Why is it called an alarm clock? Maybe it's just to make you worried. It rings once in five minutes and has been ringing for more than half an hour. You look tired. After cleaning up, you quickly rush out to take a bus, look at the direction of the bus, and figure out how much money to deduct.
Anxiously looking at the mobile phone, hurriedly crowded into the bus, and casually looking at the advertisement on the bus. The content is young and has unlimited possibilities. But it can't inspire my fighting spirit, because I know it's impossible not to be late today.
6. The age of ID card is inconsistent with people's general feeling
I'm still so young on my ID card. But in reality, I am full of vicissitudes and tired. If you have more moonlight, you may burst into tears. Although he is only in his 20s, he is under the pressure of 40 years old in his heart. It is the so-called: a 20-year-old man, a 40 year old heart.
6. The popularity of online car Hailing also indirectly makes many post-90s give up the idea of buying a car. Online car hailing, which comes and goes at once, is better than buying a car by themselves in terms of convenience and economy. Why do you have to keep a car by yourself as a car slave?