The cosmetics industry is growing rapidly, and newThe cosmetics industry is growing rapidly, and new to unique products, innovative marketing and new brands are gaining popularity due to unique products, innovative marketing strategies, and affordable prices. Popular new brands include Kylie Cosmetics, Fenty Beauty, Glossier, Rare Beauty by Selena Gomez, and Il Makiage.
Are there any new cosmetic brands that have gained popularity recently?
Introduction
Cosmetic industry is one of the fastest growing industries in the world. With the increasing demand for beauty products, many new cosmetic brands have emerged in recent years. These brands are gaining popularity due to their unique products, innovative marketing strategies, and affordable prices. In this article, we will discuss some of the new cosmetic brands that have gained popularity recently.
New Cosmetic Brands
1. Kylie Cosmetics
- Founder: Kylie Jenner
- Popular Products: Lip Kits, Eyeshadow Palettes, Highlighters
- Price Range: $$ - $$$
- Marketing Strategy: Social Media Promotion, Influencer Marketing
2. Fenty Beauty by Rihanna
- Founder: Robyn Rihanna Fenty
- Popular Products: Pro Filt'r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Stunna Lip Paint
- Price Range: $$$ - $$$$
- Marketing Strategy: Diverse Product Range, Celebrity Endorsements, Social Media Promotion
3. Glossier
- Founder: Emily Weiss
- Popular Products: Boy Brow, Cloud Paint, Haloscope
- Price Range: $ - $$
- Marketing Strategy: Instagram Influencers, User-generated Content, Minimalist Packaging
4. Rare Beauty by Selena Gomez
- Founder: Selena Gomez
- Popular Products: Liquid Touch Weightless Foundation, Soft Pinch Liquid Blush, Perfect Strokes Mascara
- Price Range: $$ - $$$
- Marketing Strategy: Mental Health Awareness, Diverse Product Range, Celebrity Endorsements
5. Il Makiage
- Founder: Oran Holtzman
- Popular Products: Light Wand Highlighter, Full Coverage Serum Foundation, Intense Tattoo Liquid Eyeliner
- Price Range: $$ - $$$
- Marketing Strategy: Virtual Try-On Tool, Customizable Makeup Sets, Social Media Promotion
Conclusion
In conclusion, these new cosmetic brands have gained popularity due to their unique products, innovative marketing strategies, and affordable prices. They are constantly pushing the boundaries of the beauty industry and catering to the changing needs of consumers. As a result, they are becoming household names in the cosmetic industry.