More and more people do Amazon, some laugh and some cry. Winners are in high spirits and losers are depressed. Here's what I sorted out about why Amazon stores didn't work? I hope I can help you.
First point: lack of operation knowledge
Many sellers open stores, thinking that it is enough to find a supplier, offer some products, discount and deliver goods with a single order. They make a lot of mistakes due to lack of necessary operation knowledge and insufficient understanding of business knowledge, marketing and platform rules. Business knowledge includes not only product knowledge, but also marketing, user psychology and price pricing. Sellers should also understand it. Maybe you think this kind of knowledge is dispensable, but step-by-step e-commerce college wants to say that if you don't want to study, you don't know how to better stimulate users' purchase desire and how to improve the conversion rate more effectively. Just by accumulating the number of products and not knowing the mechanical operation you do every day, the more time and energy you invest, the lower the effect.
Second point: lack of selection ability
We all know the importance of choosing products, and we also share a lot about how to choose products. Taking time and energy to choose products is not a self feeling good choice, but a decision based on the market and users' purchase preferences. You can have a good relationship with suppliers. You can get the results if you inquire about which goods have been delivered more recently; Use a third-party analysis tool to see what characteristics of the products that are hot in the near future, and the products that meet these points are your choice; Familiar with the industry, analyze the purchase needs of product users, and the products that can meet their pain points are basically good in small details.
Third point: the store is short of people
Many sellers do it alone in the early stage. When the store traffic and single quantity are small, it's nothing. They allocate each work reasonably and complete it efficiently. Basically, one person can cope with it. However, if the sales volume is further improved, the product seller needs to spend more time and energy on promotion and customer protection. At this time, one person is lack of skills, and it is difficult to do the necessary things every day.
It's OK to recruit people, but the key is that many people in this industry are fickle. There are fewer people than salary, treatment and working environment. There are fewer applicants and fewer people who are willing to work hard at work. For sellers, the treatment provided is not low, and the benefits given are also available. They can really do things and do little well. They often encounter sudden job hopping of employees. The store is in a period of continuous upward development, but due to frequent changes of successors and different operation levels of each person, it is easy to hinder the development and interrupt the good momentum of store development. Of course, the unclear division of labor between teams, shirking responsibilities and unclear rewards and punishments are also one of the important factors leading to the failure of store operation.
Fourth point: lack of goal planning and execution
For a successful store and a store whose sales continue to increase in the long run, the trader must have a clear goal planning and good execution. Many sellers log into the backstage of the store every day. They first look at the sales volume and then look at the conversion. If the sales volume is lower than yesterday, or the conversion rate drops suddenly, they are flustered and short of breath, so they keep looking for someone all morning to ask what to do if the sales volume or conversion rate drops suddenly? If someone gives advice, it doesn't matter whether it's right or not. Let's do it first. I don't know what to do this morning; I don't know if I want to achieve my goal this week; What is the total goal of this month in data dimension, I don't know, what marketing activities to do, when to start, what materials to do, where, when and what products to put? No one knows. The reality is: I look very busy every day, but I don't seem to do anything when I summarize after work. It's strange for shops to do such things.
Fifth point: the shop is short of money
Purchase, freight, storage fee and payment collection period, which one does not need funds. With more abundant funds, marketing stalls can be spread out, and various operations can be well guaranteed. Due to the lack of funds and limited marketing style, each item has to be calculated carefully. Moreover, if the payment collection period is slow or the freight cost rises suddenly, and there is no money to purchase or deliver goods, the store will die.
We don't mean to say that it must cost a lot of money to build an Amazon store, but at least before you enter the industry, you must have a basic assessment of various costs, such as store opening, product purchase, storage fees, logistics loss fees, office expenses and other expenses, which does not include the advertising expenses of products on the platform. Otherwise, if you really encounter a lack of money, you can only close the store.
Sixth point: lack of good attitude
Every seller hopes that his shop can do it smoothly. It's best not to have any major twists and turns, but we all know that there is no plain sailing in this world. It's not easy for the product to make a stable order every day. Unexpectedly, it's possible to be targeted by competitors and give bad comments maliciously; It is possible that the product gets the shopping cart but is robbed by other competitors; It is also possible that product information is deliberately tampered with; Product sales suddenly continued to decline for several days, and there were several disputes suddenly, which is also possible. I see a lot of similar things in the seller group every day. If you encounter more sudden problems, such as the sudden closure of a well-selling store, without a good attitude, the seller may collapse.
The road of cross-border e-commerce, from the moment of opening the store to making a big sale, with tens of thousands of sales per month (which is still small), we should set a good attitude, adjust our emotions in our own way, be not anxious and impatient, and do a good job every day. This is the best!
There are many reasons why the store can't do it. It's not surprising that the seller meets. However, it should be noted that when a problem occurs, we should learn to analyze the essence of the problem and find the root cause that can solve the problem. Don't have a headache and cure the foot. In the end, we will not only be busy in vain, but also miss the best time to solve the problem. Irregularly repeat the platform rules, learn to improve the operation ability every day, spend some time to understand the industry dynamics, and the "feedback" between sellers is the way to success.