"Double eleven" is mainly aimed at brands. Relatively speaking, the coverage is not wide. Hundreds of thousands of offline merchants will participate in the activities of "Double Twelve" to truly combine the Internet with offline physical commerce. I sorted out why Double Twelve is not as cheap as double eleven_ The difference between double 11 and double 12, I hope it can help you.
Why is double twelve not as cheap as double eleven
Because the double twelve is mainly aimed at small Taobao merchants as the channel side, such sellers often don't have much profit space, so the preferential strength is certainly not as good as that of Taobao double eleven, but the Double Twelve has a lot of offline promotional activities. In the Double Twelve before last year's Double Twelve, more than 300000 merchants participated in major promotions, mostly catering vouchers. If you don't have any friends who want to shop, you can pay more attention to the offline preferential activities of double 12.
The difference between double eleven and Double Twelve
1. An important difference is that the participating businesses are different.
The traffic of "double 11" mainly promotes tmall mall, while the following "double 12" mainly promotes shop C of Taobao market, or some small and medium-sized sellers of one diamond, two diamond and three diamond.
2. Activity coverage:
"Double eleven" is mainly aimed at brands, and its coverage is relatively not wide. Hundreds of thousands of offline merchants will participate in the activities of "Double Twelve", truly combining the Internet with offline physical commerce and opening a new era of business intelligence. It covers eight offline scenes, including catering, supermarkets, convenience stores, takeout, business districts, airports, beauty salons and cinemas. The activities cover more than 200 cities across the country and 12 countries and regions such as Australia, Asia, Hong Kong, Macao and Taiwan, providing services to hundreds of millions of consumers. The double twelfth Festival has become a consumption Carnival of offline service industry.
3. From the perspective of sales volume:
The weight of "double 11" and "double 12" is also reflected in the sales data. Every year, the sales data of double 11 will be released. From 0 to 120.7 billion yuan, double 11 opened the door of a new retail economy. The "Double Twelve" has never announced its sales. It seems that for double twelve, sales have never been the focus.
4. Alibaba's support is different
"Double eleven" is an important play of Alibaba. It is aimed at tmall platform, which is very helpful to tmall merchants, especially the original offline brands, but it damages the interests of small and medium-sized merchants of Taobao; "Double 12" is mainly aimed at Taobao merchants. Its role is to appease Taobao small merchants' dissatisfaction with the double 11 closure, and then improve their performance and attention.